Reference no: EM131430433
Assignment: Market Analysis & SWOT
In order to determine the attractiveness of a market a company must gain an understanding of the opportunities and threats as they relate to that organization's own strengths and weaknesses. One way to do this is through a SWOT analysis. The purpose of conducting a SWOT analysis is to identify positive forces that can be used to the benefit of the company and potential problems that need to be addressed and possibly eliminated. The SWOT analysis begins by conducting an inventory of internal strengths and weaknesses in your organization. You will then note the external opportunities and threats that may affect the organization, based on your market and the overall environment. One of the readings this week is by Molitor. Molitor is a forecaster that compiled the Encyclopedia of the Future.
Conduct a market analysis for your chosen company and develop a report that will be given to the senior management of your chosen company. The objective is to develop a Product Innovation Charter (PIC). A PIC is a written document, prepared to chart the company's new product strategy. To develop the PIC you will need to conduct a PEST and/or SWOT analysis. Your market analysis should also include an analysis of your customers.
You also need to answer the following questions:
• What are the market opportunities?
• What are the technology opportunities?
Identify an area of opportunity for your chosen company. Then develop a PIC for your chosen company. You can find examples and more about a PIC through searching online. At a minimum the PIC should include background, focus, goals and objectives, and guidelines.
Support your paper with a minimum of three peer reviewed articles published in the last five years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.
Length: 3-5 pages not including title page and references
Your response should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.
|
Conduct several searches using any of the databases
: Conduct several searches using any of the databases in the Ashford University Library - Select at least five credible and scholarly, peer-reviewed sources from your library search that support the topics and arguments you plan to present in your Fi..
|
|
Solution of barium hydroxide
: An aqueous solution ofhydroiodic acidis standardized by titration with a0.200M solution of barium hydroxide. If14.2mL of base are required to neutralize17.1mL of the acid, what is the molarity of thehydroiodic acidsolution?
|
|
What are disadvantages of the marketing element
: What are the advantages and/or disadvantages of the marketing element? Explain why. Justify your claims and include references as applicable
|
|
Find the correlation between alcohol and calories
: Import from the data set Alelager the data on alcohol content (per volume) and calories for a sample of beers (12 ounces). Find the correlation between alcohol and calories and then compute a 95% bootstrap percentile confidence interval for the tr..
|
|
What are the technology opportunities
: You also need to answer the following questions: What are the market opportunities? What are the technology opportunities? Identify an area of opportunity for your chosen company.
|
|
Describe an experiment using only hot and cold water
: Describe an experiment using only hot and cold water that would enable you to verify that the heat capacity of your coffee cup calorimeter is about 1.0x10 J/degree celsius. Be specific.
|
|
Give the values of the variances for the three groups
: Is it reasonable to use the assumption of equal standard deviations when we analyze these data? Give a reason for your answer.
|
|
Volatile compound of the mixture increased
: As molecules move up a fractional distillation column. They condense and revaporize. During which of tese steps in the concentration of the more volatile compound of the mixture increased? Briefly explain.
|
|
What is the name of series of lines
: 1. Explain what is happening to electrons when light is emitted in emission spectra. 2. List the possible energy level changes for electrons emitting visible light in the hydrogen atom. What is the name of this series of lines?
|