What are the steps of the consumer decision-making process

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Reference no: EM132534611 , Length: 3

Instructions

Think about a big-ticket item (expensive product or service) that you recently purchased. After explaining the purchase, relate the consumer decision-making process to your purchase; refer to the lesson. Think about how your culture influenced this purchase and whether the company's advocacy of environmental issues influenced your decision. Include responses to the questions below.

Question 1: What are the steps of the consumer decision-making process, and how did your decision progress through each step?

Question 2: How did the values and norms within your culture influence your purchase?

Question 3: If the company that you were considering purchasing from advocated for environmental issues or other socially responsible behavior, would that have influenced your decision?

Question 4: At what point would price have superseded either your cultural values or environmental advocacy discussed in questions two and three?

Reference no: EM132534611

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