Solution-What are the steps in the marketing research

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Question: 1. What are the steps in the marketing research process?

2. Explain why firms may not have a need for marketing research.

3. Why is defining the problem the most important step in the marketing research process?

4. What are the two sources of marketing problems?

5. What is the role of the researcher when management has already defined the problem?

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What are the steps in the marketing research process : What are the steps in the marketing research process?

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