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What are the stated objectives of the organization

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Reference no: EM132423353

based on the marketing plan excerpt i have to do a marketing plan

  1. Is the firm's mission statement able to be translated into operational terms regarding the firm's objectives?
  2. What are the stated objectives of the organization? Are they formally written down
  3. Do they lead logically to clearly stated marketing objectives? Are objectives based on sales, profits, or customers?
  4. Are the organization's marketing objectives stated in hierarchical order? Are the specific so that progress toward achievement can be measured? Are the objectives reasonable in light of the organization's resources? Are the objectives ambiguous? Do the objectives specify a time frame?
  5. Is the firm's main objective to maximize customer satisfaction or to get as many customers as possible?

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Reference no: EM132423353

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