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Answer the following questions by providing at least one paragraph for each part. You can turn in your work in class or upload a Word/PDF file on the Blackboard before the deadline (Late submissions will receive 50% point reduction).
Question 1. Draw a supply chain for Apple MacBook laptop. What are the stages of the supply chain? What is the responsibility of each stage?
Question 2. Define the upstream and downstream in your developed supply chain in Q1. (
Question 3. Quality is one of the four main performance dimensions for a product. Consider a bicycle as an example. Name three sub-dimensions of Quality and explain each for a bicycle.
Question 4. Between 1964 and 1966, Ford made more than 1 million Mustangs. Today car collectors are spending tens of thou-sands of dollars to restore to "like new" vintage Mustangs that originally sold for around $3,000. What types of manufacturing processes do you think were originally used to produce Mustangs? What types of manufacturing processes do you think are used in the restoration of such cars? Why the difference?
Question 5. What is Root Cause Analysis and how it can help with business process improvement?
Extra credit question
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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