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1. Managing the customer life cycle - customer acquisition
Identify a company and product and list five techniques for acquiring new consumers that you would use and rank the techniques in order of which is most likely to result in high lifetime value customers. Provide an explanation for choices made.
2. Managing the customer life cycle - customer retention and development
Some customers are inherently not profitable and ‘retain' because they extract more value from the firm than they provide in terms of revenue, reputation and recommendation. Identify three strategies for addressing this sort of retention ‘problem'. What are the risks of each for the business and the level of impact each can have on the bottom line.
1. think about the organizations you do business with on a regular basis. does that company offer a customer
What are the forces in the marketing environment? How much control does a marketing manage have over these forces?
In 200 to 250 words, describe a service in your chosen category in terms of the four ways a service is different from a product-its intangibility, inseparability, variability, and perishability
Explain The Major Challenges and Technological Transformations Associated with Modern Logistics in the Next 10 Years
You should detail at least three possible distribution options for Chocoberry's new venture. Describe and provide flow diagrams for the alternative patterns
De Lima calculates that if the firm spends $20,000, sales of the car to new customers will increase by 10. What is the ROM of the move in net present value (NPV) terms?
Describe three characteristics that are key to developing your professional image in your chosen career field (Dental Assisting)
Can you tell me why is scalability important in building an eBusiness IT infrastructure? Any examples - Discuss strategic opportunities for eCommerce enabled supply chains? Do you have any examples?
Dimensions and Leadership Styles and Cooperation
Provide an overall concluding discussion of the course which draws together your major observations about leadership as studied during the semester. This exercise should be written in the first person (I did, I learned, I will).
By the end of this week you will have completed at least 8 decisions for the New Shoes Simulation. In a 500 word essay explain what you have learned from the simulation thus far in addition to the process that you have used to make decisions each per..
Market Expansion and Drivers Management, Interpret the importance of continually pursuing opportunities for growth within the health care marketplace, and identify expansion opportunities available to health care institutions through the use of Ig..
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