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(1) Since this course has emphasized the importance of marketing research as a tool for management, please provide your perspective on this area. As a marketing manager or a non-marketing member of management, how do you think the marketing research area can best be utilized?And, keeping the ethical aspects in mind, what safeguards do you think that you would employ to protect those?
(2) As you can easily tell, ethics is a major component in the world of marketing research. What are the responsibilities of the 1) research provider and 2) research user, ie, the marketing manager?
How can research be abused?
Can you think of any personal situations where professional ethics were broached?
(3)"Not everything that counts can be counted, and not everything that can be counted counts." ---Albert Einstein
Explain why this is important to keep in mind as both a researcher and as a marketing manager with research needs.
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