What are the pros and cons to bmw''s selective target market

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What are the pros and cons to BMW's selective target marketing? What has the firm done well over the years and where could it improve?

Reference no: EM13724125

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What are the pros and cons to bmw''s selective target market : What are the pros and cons to BMW's selective target marketing? What has the firm done well over the years and where could it improve?

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