Reference no: EM131161354
1. What are the phases of the "Product Life Cycle"? How can you extend the life of a product in decline?
2. Does Amazon.com offer a product or a service or a combination of both? Explain.
3. What is the name of the advertising firm that handles Amazon.com?
4. How much did Amazon.com spend on advertising last year?
5. Does Amazon.com make use of any consumer promotional activities (like coupons, etc.). If so what?
6. What phase of the Product Life Cycle is Amazon.com primary product or service in? Explain.
7. What it is the primary media format(s) used by Amazon.com for advertising?
8. What are four differences between a product and a service?
9. Is it easier for a company to recover customers from a bad experience with a product or a service? Explain.
10. What is the function of marketing?
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Distribution channels case study
: You are asked to help formulate the marketing plan for the entrepreneur starting Chic Soap. The concept behind Chic Soap is simple; it sets out to incorporate fashionable perfumes such as Obsession, Raffinee and Opium into a high quality white soa..
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Identify two barriers in current school or community
: What were your first impressions after watching and reading the various resources on building relationships and engaging adults? Which ideas really ‘jumped out' at you? What ideas (if any), that were presented are you currently seeing in your scho..
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When is sampling more appropriate than a census
: In what types of situations is conducting a census more appropriate than sampling? When is sampling more appropriate than a census?
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Find the value of a call option on the given stock
: Use the Black-Scholes formula to find the value of a call option on the following stock: Time to expiration is 6 months, Standard deviation is 50% per year, Exercise Price $50, Stock Price $50 and Interest rate is 3%.
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What are the phases of the product life cycle
: What are the phases of the "Product Life Cycle"? How can you extend the life of a product in decline? Does Amazon.com offer a product or a service or a combination of both? Explain
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Identify main barriers that you see to activating sectors
: Based on your readings in the required resources, identify the main ‘barriers' that you see to activating sectors in your community. What about building consensus? Why? Be specific, but not critical, in your examples.
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Peripheral marketing be used in an advertising setting
: When should peripheral marketing be used in an advertising setting?
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Which is the annual depreciation amounts for a vehicle
: Using units of productions, which is the annual depreciation amounts for a vehicle which cost $42,000, has a salvage value of $4,000, a useful life of 4 years ad 100,000 miles, driven 22,000 miles this year?
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Planning for action
: Planning for Action (both stages) a) Solution-finding: *use this stage to develop meaningful criteria by which to evaluate and select from among potential solution(s) generated in Idea-finding b)
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