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Blood Buy Case Particular questions - notes Texas medical saved 23% on blood cost Blood buy matches/ connectsbuyer and seller 10%20 % of 10 billion blood market goal Monopolies Disruptor New technology and transparency Value chain Core commodity - blood but demand is decreasingBlood centers are highly regulated 2007 - 2008 recession demand impacted Natural disasters and 911 Godfrey - private equity, health care background Create a network to connect blood centers hospitals Technology Two sided market Analytics platformDouble blind system pricing is exclusive Industry is segmentedChallenges - regulations,monopolies, decrease in need for blood because of advanced technology, geography.
Question1) Who are the major stakeholders that would be affected by blood buys platform?
Question 2) What is blood buys value proposition put each on these stakeholders?
Question 3) What are the key obstacles to scaling blood buy , how would you address them? ( You're Godfrey)
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