Reference no: EM132915506

HomeWeb is a new real estate advertising company in Melbourne, Australia. The company has around 30 staff taking care of their main company website where real estate agents pay to post their information about their properties for sale or lease and the general public can search for properties they may wish to purchase or lease and contact the agents. The website also has a version that is a mobile application that staff can use to update listings on behalf of agents. The IT team can also log in from home to remotely connect to servers using their personal devices to respond to any website outages or reported faults. The current IT infrastructure such as high bandwidth Internet connection, company data centre, software, etc is good enough to serve current demand only from agents and customers. The company predominantly operates in the state of Victoria. In the next 5 years, the CEO of the company would like to expand their market rapidly to other states and add more features to the website. Therefore, a meeting between the CEO and technology specialists are set up to discuss the ICT management plan to support the goals. The IT specialist is recommending upgrading the infrastructure to have the capability to scale up and down rapidly to meet fluctuating demand for property listing, agents, and customers searches. The boss is interested in a system that would give him and other staff a complete view of agents who contact the company showing previous communications, a number of website listings etc so they can prioritise support issues and reward high-value agents. Besides, the idea of using modern business intelligence to support analysis of housing price for both sale and lease is highly attractive to him. At the same time, this top manager also has concerns about the security of their database if moved to the cloud and the mobile application what would happen if they were attacked by hackers?

What are the internal and external factors of the company?