What are the implications of these analyses for iwc

Assignment Help Marketing Management
Reference no: EM131234253

IWC RONA Assignment

Situation

Windows installed where there are risks of hurricanes, tornados, and other forms of wind damage must meet certain strength requirements. Unfortunately, these requirements involve thicker, heavier, and more expensive reinforced glass. Given the nature of this glass, there are also limits on the size and shapes of the windows that can be made with it. For window companies (like IWC, the custom window company discussed in class) these window strength requirements sometimes limit the types of windows it can design and install in commercial buildings constructed in wind-prone areas.

Your company, WinSafe, has developed a film that can be applied to regular glass allowing it to meet window strength requirements. Rather than buying the heavy reinforced glass required in wind-prone areas, along with specialized framing materials and related hardware, custom window companies can purchase the film, apply it to regular glass, use their regular framing materials and hardware, and fulfill customers' (generally commercial building contractors) structural and window strength requirements. There is no difference in visibility with the film. Given that regular glass is lighter and the film can cover the largest sheets, window companies do not face the same design and installation limits they would with regular wind-resistant glass. This flexibility allows them to install a greater variety of window shapes and sizes in wind-prone areas. Though there is a cost to the film, it is offset by savings on the more expensive wind-resistant glass. There is minimal equipment required to apply the film, though there might be a minor impact on the window company's fixed assets due to the purchase of this equipment.

IWC's current financials appear below. Since it does a fair amount of work on the hurricane-prone east coast and in "tornado alley" in the Midwest, wind resistant windows make up about 35% of IWC's business. Similar businesses have shown that switching to the film yields a saving of about 8% (savings on no longer using the more expensive wind-resistant glass netted against the cost of the film). Total inventory savings (window companies no longer need to stock wind resistant glass in addition to regular glass, nor the framing materials and other accessories needed with the heavier glass) range from 1 to 3% depending on the window company's inventory systems.

Revenue

$4,516

Cost of goods sold (materials and labor)

3,523

Inventory

723

Total expenses

971

Fixed assets

1,942

Accounts receivable

392

Other current assets

758

Assignment

In Excel:

Create a RONA spreadsheet using the format used in class using IWC's financials above as a baseline.

Copy your RONA spreadsheet in a new tab (be sure to label your tabs!) and demonstrate the impact of IWC's savings on the wind-resistant windows portion of their business.

Copy your baseline RONA spreadsheet and create a third spreadsheet demonstrating the impact of the lower inventory costs only on the wind-resistant portion of IWC's business.

Finally, create a fourth spreadsheet reflecting the combined results of the cost and inventory savings on IWC's RONA.

In a separate Word document, answer the following questions:

What are the implications of these analyses for IWC? How would you use the RONA results in marketing WinSafe's film to IWC?

Where else do you see a potential RONA impact in IWC's switch to the film? Be specific about how IWC could save money (like the class exercise, "reduce cost of goods sold," without explaining how won't cut it). Where would you reflect this impact on the RONA spreadsheet?

What do you think the result would be? How would you use this result? (Hint: You may wish to put some "dummy" numbers into your IWC spreadsheet to see what the impact of any other proposed changes would be.)

Format

This assignment will be submitted to Blackboard in two pieces: your Excel spreadsheet with tabs for each part of question 1 (note that this must be a "working" spreadsheet with formulas in the cells wherever possible-no credit will be given for a spreadsheet used like a word processor with numbers only in the cells), and a Word document with your answers to both parts of question 2. Your Word document should not be longer than two pages.

Attachment:- rona.rar

Reference no: EM131234253

Questions Cloud

Identify some of the ‘threats’ created by new technologies : A far more complex and dynamic value chain is thus evolving in which network operators, hardware suppliers, content producers and software houses are jockeying for power. Today, it is far from clear who will win the biggest slice of the pie.
Purchase shares of wan stock at a price : Amanda owns an option which gives her the right to purchase shares of WAN stock at a price of $22 a share. Currently, WAN stock is selling for $25.
How do environmentalists view debate on ‘carbon neutrality : For example, when BP, the oil company, used carbon offsets to launch a brand of ‘climate cool fuel', it boosted its business five-fold with Interface, the carbon tile company. In the US, as in Europe, enthusiasm for climate-neutrality is gaining m..
What single amount : You owe $4510 in 7 months, $3780 in 13 months and $5125 in 21 months. You are paying 8.64% compounded monthly on your loan. What single amount 3 months from now will pay off the entire loan of the 3 future payments?
What are the implications of these analyses for iwc : Where else do you see a potential RONA impact in IWC's switch to the film? Be specific about how IWC could save money (like the class exercise, "reduce cost of goods sold," without explaining how won't cut it). Where would you reflect this impac..
Addresses circumstance the project might consider for change : Addresses circumstances the project might consider for change. Describes how changes to the project scope, timeline, and budget will be requested, reviewed, approved, reported, and communicated.
Problem regarding the company analysis : The following is a summary of performance data of FedEx over a three-year period:
What would you do to increase the utilization of the service : What would you do to increase the utilization of these services and attract a greater mix of paying patients? State at least four steps or actions you would take for this.
How you would develop and build a new team : After reading the Klein, Diaz Granados, Salas, Le, Burke, Lyons, and Goodwin (2009) article and the textbook, integrate your own personal experience and explain how you would develop and build a new team that you were leading.

Reviews

Write a Review

Marketing Management Questions & Answers

  What are strategic objectives what is the purpose of

what are strategic objectives? what is the purpose of strategic objectives? what makes an effective strategic

  Name and describe the elements of a company''s microenvironm

1.Name and describe the elements of a company's microenvironment and given and example illustrating why each is important? 2. List some of the demographic trends or intrest to markets in Belize and discuss whether these trends pose opportunities or t..

  What tv commercial in the last year do you remember best

What TV commercial in the last year do you remember best? Why do you remember it? What is the most obnoxious or irritating or disgusting TV advertisement you have seen recently? Why do you remember it

  Some metallic pan liners for its products

Cornell Cookery Inc. (CCI) needs some metallic pan liners for its products. The current supplier accepts large orders but is only able to supply 5000 liners/day. The current supplier charges 0.47 $/liner. CCI plans an annual demand of 1,000,000 units..

  Display the data and the anova table

State the purpose of your experiment and explain why randomisation was necessary in your experiment. Write a model for the response in your experiment and carefully explain what each term in the model represents.  Display the data and the ANOVA table..

  Explain researching for e-commerce

Explain researching for e-commerce

  Explain how business markets differ from consumer markets

Explain How business markets differ from consumer markets and Could you explain how business markets differ from consumer markets

  Describe the main line of business of the company

Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization, and prepare an APA paper with the following: Describe the..

  Explain mixed pricing and selling

Explain Mixed Pricing and Selling and What methods can a company use to influence competitive behavior

  Identify techniques that were used to classify the country

Assignment: Case Study for Research of an Emerging Market- Identify techniques that were used to classify the country you selected as an emerging market

  Logistics information systems used by iaj adequate

Are the current logistics information systems used by IAJ adequate? If so why? If not what systems need to be acquired and implemented at IAJ?

  Explain understanding the marketing mix in terms of classic

Explain Understanding the marketing mix in terms of the classic components and how they interact with one another

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd