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What are the four principles of marketing

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Reference no: EM132900103

1. What are the four principles of marketing. What does each principle mean?

2. It is commonly believed that advertisements inform consumers of their different options, making them aware of the various goods available on the market. Sociologists argue, however, that advertisements do more than this: they shape consumers' tastes, wants, and preferences. Do you agree with this view?

3. According to Don Slater, why is marketing a "monstrosity?"

Reference no: EM132900103

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