What are the four capabilities required to build a customer

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Question 1.What are the four capabilities required to build a customer journey? Briefly explain each one.

Question 2.In your opinion, is one capability more important than the others? Why or why not? Explain briefly.

case2 Kemerer, C., & Dunn, B. (2017) Netflix Inc.: The disruptor faces disruption.

Question 1.What is this case about? Provide a summary

Question 2.What are the main theme(s) in this case? Briefly elaborate on each theme(s).

 

Reference no: EM133478613

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