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The ideal customer for many products and services is one who is a repeat purchaser. Explain the concept of repeat purchasing.
1. Discuss post-purchase dissonance, and the types of dissatisfaction responses.
2. What are the features of customer satisfaction? Is relationship marketing a useful approach to increase satisfaction?
3. Can outlet issues affect repeat purchase? How?
NO PAPER FORMAT NEED. THIS IS A DISCUSSION POST. Should be presented in three paragraphs. Two references needed.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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