What are the factors that are key for establishing product

Assignment Help Operation Management

Reference no: EM13750946

In this module, you will explore how businesses react to changing economic times and the influence this has on product and service positioning in the market place. You will also learn about the different approaches an organization may take such as a retrenchment approach, an investment approach, or an ambidextrous approach to provide a foundation for opportunity and risk in recessionary times.
Consumer spending habits have undergone dramatic and enduring change with the slowed economy in the United States.

Using the module readings, Argosy University online library resources, and the Internet, respond to the following:

What are the factors that are key for establishing product differentiation in the new post-recession consumer environment especially as it relates to economic indicators?

What is a luxury good and should marketers of luxury goods abandon their efforts to establish premium pricing?

How do changes in societal attitudes toward companies and products affect the way marketers of consumer goods think about the customer value chain? Provide examples of companies that have changed their approach to marketing in response to a shift in consumers' value in changing economic times.

Reference no: EM13750946

Questions Cloud

How do you budget your project : How do you forecast demand and how do you budget your project. How do you set up a schedule with all these doubts and unforeseen aspects. Why even do the forecast when you know you have all these unforeseen issues

Business processes and information systems : Provide a brief explanation of the relationship between business processes and information systems and Define a business process and give an example

Who believed that the human race could be improved : In 1933, the Nazis began to put into practice their racial ideology. German physicians who believed that the human race could be improved by limiting the reproduction of people considered inferior.

Brief explanation of porter generic strategies : You will research an airline company and determine its business strategy. Be sure to include research on their business strategy. A brief explanation of Porter's generic strategies

What are the factors that are key for establishing product : What are the factors that are key for establishing product differentiation in the new post-recession consumer environment especially as it relates to economic indicators

Compare and contrast key economic goals of public : Compare and contrast key economic goals of public and private health insurance plans. Evaluate the success potential of key economic goals in terms of populations covered, services included, financing arrangements, reimbursement strategies, and e..

Describing various event categories : Write a two-and-a-half-page report describing various event categories and event-based transactions that are used by the network management systems to bring an alarm, event, or alert to the network manager's attention

What is the expected profit per flight for your overbooking : What would be your recommendation for overbooking if a one-way ticket sells for $80 and the cost of not honoring a reservation is a free lift ticket worth $50 plus a seat on the next flight? What is the expected profit per flight for your overbook..

Why does the recovery plan need an owner : Why does the recovery plan need an owner

User Account

All Pages