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What are the factors influencing the speed of adoption

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Reference no: EM131912629

Question: Answer with 2-3 paragraphs- Speed of adoption for new products

Some new products take a long time to become established in the target market (see the microwave oven chart in your slides). Other products diffuse very fast (see the camcorder chart in your slides).

What are the factors influencing the speed of adoption? What marketing actions can we take in order to speed up the new product adoption process?

Reference no: EM131912629

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