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What are the elements of a strong ethical compliance program

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Reference no: EM13891845

Brand and Ethics-

What is the relationship between marketing ethics and organizational performance?

What are the elements of a strong ethical compliance program to support responsible marketing and a successful marketing strategy?

150 words essay.

Marketing Strategy-

Case Study - Trouble Brew in Starbucks

Write an analysis paper on case study. This week you will complete the Marketing Strategy for your chosen case study.

Consider these elements as you write your paper:

• Primary (and Secondary) Target Markets
• Product Strategy
• Pricing Strategy
• Distribution/Supply Chain Strategy
• Integrated Marketing Communication (Promotion) Strategy.

Reference no: EM13891845

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