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Question: 1) Explain why Facebook would use certain metrics to inflate video metrics? What are the benefits given that Facebook is a dominate social media platform already worthy to spend advertising dollars.
2) What are the downsides of using inaccurate metrics? Search online for a real business or organization that has changed their relationship with Facebook because of inaccuracy. Describe what happened.
3) What could Facebook do instead (i.e. not inflating results) to get companies to advertise on their platform? Why should a company spend marketing dollars on Facebook?
4) Pick one Facebook metric of interest from the website below. Report how they are a) used, b) calculated, and c) relate best to which social media metric (awareness, engagement, attitudes, advocacy) (do NOT write about reach)
discuss how bias has blocked your ability to make a rational decision. in your answer discuss the heuristic that you
In your opinion, do you think that supplements sold by big companies like GNC could contain dangerous or unregulated ingredients
How have the principles of perception and memory been used in order to position this product in the consumers' minds? Has brand equity been established?
Develop the differentiation strategy in relation to the closest competitor. Establish whether the company's intention is to be a leader or follower within the industry.
E-commerce involves which of the following? A website where access is restricted to approved users is called which of the following?
Do you think social media is used as much today as it was just a year ago? If a company were to only advertise on social media sites.
What is the life style profile of each of the possible target markets, and what are the implications of this finding for the placement of advertisingmessages that would "speak" to this market segment when the automobile model is introduced
Based on what you know about developing ethical cultures and programs, identify the problems presented by this case.
How would businesses in the industry you selected use direct or interactive marketing tools?
Distinguish sampling error from nonsampling error.- Because we cannot easily calculate nonsampling errors, how must the prudent researcher handle nonsampling error?
Apply the buying center concept to a firm, a nonprofit organization, or a government agency you work for, or are familiar with, for the purchase of new laptop computers for their employees.
The purpose of this study is to inquire about the discipline of high performance sport management and also to identify the responsibilities of the directors of high performance in ensuring there is success by athletes
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