What are the disadvantages of advertising on the radio

Assignment Help Marketing Management

Reference no: EM132732863

Question 1: Provide an example of how a healthcare organization uses different media to present a consistent message using integrated marketing communications (IMC). Who is their target, what is their message, and what media should they use?

Question 2: In your opinion, what are the advantages and disadvantages of advertising on the radio, in magazines, on television, through direct marketing, and on the Internet?

Question 3: Give an example of a healthcare organization's promotional strategy and how it gets consumers to select it, pay attention to it, and retain it as intended.

Question 4: Give an example of the unique selling proposition for one of a known healthcare brands. What is your unique selling proposition?

Question 5: Explain why companies might use different budgeting methods to set their promotional budgets.

Question 6: Think about and provide examples of two different message strategies you've seen in commercials in the last year. Why do you think they were or were not effective?

Reference no: EM132732863

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