What are the digital marketing tactics

Assignment Help Marketing Management

Reference no: EM133530252

Case: You've been hired by a new hotel chain that is looking to launch hotels in major Canadian cities called Vitality Oasis Hotel (VOH). VOH is a premium, boutique style hotel that targets discerning travelers who are comfortable spending higher amounts of money for a stay. Main competitors include the Four Seasons, The Ritz Carlton and The Fairmont.

You are joining as a Brand Manager and will be responsible for raising awareness and generating revenue from stays at the hotel. Competition in the hotel business is extreme and avid travelers are very loyal to brands that they frequent. Appealing to potential customers will take some solid strategy work.

Some of the value customers could expect when staying at VOH include:

Smaller, boutique style offerings with luxurious furnishings
Maximum of 30 rooms per hotel to convey an exclusive feeling
Premium services including private butler service, 24 hour gourmet room service, in room spa
Custom room scents to suit any mood
Private chauffeur service
Locations are all convenient to business and entertainment districts in Toronto, Vancouver, Montreal and Calgary.

Develop the value proposition for VOH. Be sure to clearly state what differentiates VOH from the main competitors.

Given the loyalty customers have for hotels, highlight 2-3 strategies you could use to develop customer loyalty once someone has stayed at VOH. Be sure to briefly explain why you would use these strategies.

What are the 2-3 digital marketing tactics you would include in your integrated marketing plan? Be sure to explain why you think they would support your goals.

Considering the Four P's, lay out 2-3 components of the marketing mix you would employ for VOH in the first six months.

Outline the factors that influence buying behaviour and give one example for each.

Develop the profile of the target VOH customer. What factors would be most likely to influence their buying behaviour and why?

Reference no: EM133530252

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