What are the differing views on the social responsibility

Assignment Help Marketing Management
Reference no: EM13728029

Assignment: Legal and Ethical Leadership and Management

Mathis, Inc. is a designer and manufacturer of women's clothing and specializes in high-end women's winter fashions. Normandale, a retailer, sells high-end products in malls throughout the country. With Mathis's high costs, Normandale is unable to make a profit from the sale of Mathis's products.

Countess Lori-Ann (CLA) is a Mathis competitor. Normandale sends photographs and samples of the Mathis line to CLA and instructs them to make an identical line at a lower price. Mathis labels are easily discernable in the photographs and the samples have the Mathis label attached. CLA copies the Mathis line for Normandale.

CLA sells the clothing to Normandale at a low price allowing Normandale to sell the products for a total gross profit of nearly $3 million, an increase of nearly 50% over its sale of Mathis products. Mathis discovers that Normandale is selling counterfeit products, and sends several cease-and-desist letters to them-to no avail. Mathis then sues Normandale alleging Normandale has engaged in illegal conduct. Normandale counters that it did nothing wrong.

Research business law in regard to protection of intellectual property using your textbook, the Argosy University online library resources, and the Internet. Based on the facts of the case and research, write an analytical paper. In the paper, respond to the following questions:

Was it ethical for Normandale to sell the alleged knock-off products at a lower price? Explain.

What federal or state laws protect owners of intellectual property? How do they apply here? Explain.

What damages, if any, has Mathis suffered because of Normandale's conduct? Explain.

What are the differing views on the social responsibility of corporations like Normandale?

What ethical code could Normandale implement to prevent similar incidents in the future?

Do the owners of Normandale have personal liability to Mathis for damages? Explain.

Do the owners of Normandale have personal criminal liability for their conduct and that of the business? Explain.

Reference no: EM13728029

Questions Cloud

About networking : Write a question about networking. Was there anything in the reading that wasn't clear? Ask for clarification here.
What are the two key factors that marketers must look : what are the two key factors that marketers must look at in evaluating and selecting market segments
Present global environment : Both you and Shawn realize that without significant levels of change, AGC will not survive in its present global environment. It is important to use a change management process to appropriately diagnose the problems at AGC and determine the root c..
What benefits does a strategic management process : How are an organization's mission and values important to strategy formulation. What benefits does a strategic management process bring to a health care organization
What are the differing views on the social responsibility : What are the differing views on the social responsibility of corporations like Normandale, Was it ethical for Normandale to sell the alleged knock-off products at a lower price? Explain
Security measures you would recommend to ssk software : Explain all Security measures you would recommend to SSK Software.
What four fundamental factors affect the cost of money : Many major corporations, including Apple and Hewlett-Packard, began life in a range or basement. How is it possible for such companies to grow into giants we see today? No two companies develop in exactly the same way, but the following sections d..
Influencing artistic and cultural development : An assessment of whether the individual's contributions are likely to continue influencing artistic and cultural development
Marketing plan-product description : Marketing plan Product description, IDEA: For my marketing plan I will choose a Unisex Beauty Salon. I want to call it NOVVA Hair Stylish

Reviews

Write a Review

Marketing Management Questions & Answers

  Explain entrepreneurial business plans

Explain Entrepreneurial Business Plans and Each slide should have 200 words for speaker notes including citations and references.

  Explain phenomenology using a real life example

Explain phenomenology using a real life example and Deriving meaning and drawing inferences from the collated data makes qualitative research

  Analyze the central manner in which the strategies of each

use the internet or the strayer library to research articles on strategic management of apple inc. and samsung group.

  Networking.

Networking.

  Describe how the internet has changed competitive forces

1.how does porterrsquos competitive forces model help companies develop competitive strategies using information

  Explain e-commerce and porter''s framework of competitive

Explain E-commerce and Porter's Framework of Competitive Forces and review of the e-commerce website

  Explain ethical obligations of e-business

what do you meant by e-business and also explain ethical obligations of e-business

  Illustrates legal-ethical or moral concepts

Choose an IT event or story (that is current) that illustrates legal, ethical or moral concepts that this course has covered to date. Prepare an essay that describes the issue - citing factual sources as well as sources that may illuminate the iss..

  Explain sales and relationship management

Explain Sales and Relationship Management and need to explain the importance of customer service and customer support in an e-business

  What types of information could be learned from research on

what kinds of information could be learned from research on intermediate customers? what would intermediate customers

  Explain supply chain management

Explain Supply Chain Management and what are the benefits of using the Internet in support of supply chain management and e-business

  Prepare 2 advertisements for cross-selling between

the most effective advertising pushes the customer to the web no matter what advertising channel is used.a marketing

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd