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What are the different ways websites get traffic

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Reference no: EM134027714

Case : Arpan Kumar Kar, Reema Aswani. (2017, July 17). Tech Talk: Creating a Social Media Strategy. Ivey Publishing. 

Case Analysis Questions:

  1. What are the different ways websites get traffic?
  2. What are the different search engine optimization approaches?
  3. What are the different models for social media promotions?
  4. Which websites should Khare focus on, and how should he promote on these sites?
  5. What key performance indicators should Khare focus on in promoting Tech Talk on social media?
  6. What methodologies can be used for social media analytics?
  7. What are the major topics of discussion on Tech talk?
  8. What does the emotion analysis of Tech talk content imply?
  9. Comment on the polarity of tweets posted by Tech talk?
  10. What does the network of the Tech Talk followers imply?
  11. How can Khare identify potential influencers from among his subscriber base and engage with them appropriately?
  12. Should Khare manage social media marketing in-house or outsource it? If outsourced, what promotion model should he use?

Reference no: EM134027714

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