What are the different levels of market coverage intensity

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Reference no: EM131654183

1. In your opinion, in what ways are the approaches used by pharmaceutical companies to market prescription drugs unique to the healthcare industry?

2. In your opinion, in what ways are healthcare consumers different from consumers of other goods and services?

3. What are the different levels of market coverage intensity, and for what products is each level best suited?

Reference no: EM131654183

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