What are the crucial purchase factors for this technology

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Reference no: EM132269199

In course of University lecture I need to do an analysis for a fictional plastic waste management company in comparison to competitors. It is assumed that the company uses plastic digesting bacteria to digest plastic waste into water and CO2, which in turn are used to grow plants. This technology is sold to the city's landfills as well as public housing.

It is assumed that company is located in Vienna (Austria).

I need to answer following questions:

How do you segment the market?

Where do your strengths and weaknesses lie in relation to the competition?

What are the crucial purchase factors for this technology?

Which market trends do you expect? How will the demand for your products / services develop in the future?

Which market growth can be estimated?

Reference no: EM132269199

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