What are the characteristics of distributor

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Reference no: EM132201707

Bringing a product to the B2B marketplace can be done indirectly. That is, an intermediary sells or handles the product. The two principal intermediaries are distributors and manufacturers' reps.

a) What are the characteristics of a distributor? What roles/activities do they carry out? When would a firm use them as intermediaries? Etc.?

b) What are the characteristics of a manufactures' rep? What roles/activities do they carry out? When would a firm use them as intermediaries? Etc.?

Reference no: EM132201707

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