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Bringing a product to the B2B marketplace can be done indirectly. That is, an intermediary sells or handles the product. The two principal intermediaries are distributors and manufacturers' reps. a) What are the characteristics of a distributor? What roles/activities do they carry out? When would a firm use them as intermediaries? Etc.? b) What are the characteristics of a manufactures' rep? What roles/activities do they carry out? When would a firm use them as intermediaries? Etc.?
Investigate and discuss how cultural contact between various civilizations in the past can serve as a guideline for cultural interaction in the present.
Under which of the following circumstances is the implied warranty of merchantability NOT excluded or modified?
What did you dislike about the ad? What do you think the advertiser was trying to tell you about their product? Do you think the ad is a success or failure? Why
What are specific Strategies that help build constructive behaviors and help increase collaboration and understanding in newly adoptive communication tools in an organization?
Nathan Savitzky, chief engineer of Abina Electronics, has to decide whether to build a new state-of-the-art processing facility.
Identify three TQM tools that may be used for ongoing process improvement. Be sure to describe who will use the tool, when it will be used, and what interval and how it will lead to process improvement.
According to Thierry Garnier, member of the Carrefour Group Executive Committee, "We are confident that retail business in Russia has considerable long-term potential, and that the market is strategically important for the development of our company...
Consider how changes in information technology have caused a dilemma concerning ethical issues in organizations.
How is marketing research related to marketing information system? How is it different from internal reports or market intelligence?
After reading the "Chipping Away at Intel" case study, what was a pressure for change (internal, external, or environmental)? Give an example of a similar pressure for change that was experienced by another organization.
Create a decision tree based on the data set. Copy and paste the decision tree with text below. How many leaf nodes does the tree have?
Development of a Healthcare Business Unit’s Strategy. Identify a health care organization for which a significant amount of information is available, in books, journals, reports, or on the Internet. Conduct an audit of the organization’s strategic as..
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