What are the characteristics of consumer identity

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1. Please describe at least 3 ways in which “multicultural marketing” is different from marketing in a homogeneous society?

2. What are the characteristics of consumer identity? What is its relationship to marketplace behavior?

3. Explain 2 ways in which US Hispanic consumers differ from US Teens in terms of the information sources they use and media preferences when making purchase decisions.

Reference no: EM131729172

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