What are the categories of situational factors

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Reference no: EM133518837

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Part I

Reading 3.5. Conscious Capitalism: Creating a New Paradigm for Business:

Explain Mr. Mackey's theory about entrepreneurs and why they go into business.

Part II

Case 3.9. Chipotle: Buying Local and Health Risks:

What lessons should companies take away from the Chipotle experience?

Part III

In your local area, identify a group of people with unsatisfied product needs who represent a market. Could this market be reached by a business organization? Why or why not?

Part IV

What are the categories of situational factors that influence consumer buying behavior? Explain how each of these factors influences buyers' decisions.

Reference no: EM133518837

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