What are the benefits of doing a pilot program

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Question: Reference Book: Big Data Big Innovation: Enabling Competitive Differentiation through Business Analytics by Stubbs, Evan (ISBN: 978-1-118-72464-4) Publisher: Wiley

What are the benefits of doing a pilot program before a full-scale rollout of a new analytical methodology? Discuss this in the context of the mini case study.

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1. Ph.D. quality submissions

2. Your ideas & your own words

3. Provide all the citations

4. APA format

Reference no: EM132368865

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