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Question:
Read the case study: Social Networking and Social Responsibility (pp. 410-417) and address the questions found on pp.416-417
Questions for Discussion
1. What are the benefits and risks associated with a company's use of social networking?
2. Are there any significant differences between a company's use of social networking technologies and an individual use?
3. As a social media user, are you concerned that your information is tracked for "advertising" purposes? Why or why not?
4. Compare IBM's private social network Blue Pages with a public social- networking site like Twitter or Facebook. Do you think user information is any safer on Blue Pages? Why or why not?
5. What responsibilities do companies have regarding private company social- networking sites? 6. Do you think it's right for companies to collect and analyze user data from social- networking sites in order to influence consumers? Why or why not?
Verified Expert
A social networking service (also social networking site, or SNS or social media) is an online platform which people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections. Social networking is the use of internet-based social media programs to make connections with friends, family, classmates, customers and clients. Social networking can occur for social purposes, business purposes or both through sites such as Facebook, Twitter, LinkedIn, Classmates.com and Yelp. This paper is written in Microsoft Word Document File.
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