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What are the advertising principles

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Reference no: EM132319919

Assignment: Choose 3 print advertisement (provide them as attachments or links) and 3 video ads.

1. Go through the Advertising Principles evidence excel file and state as many principles as each of the ads apply/relevant to. Explain how.

2. For each ad, describe which of the (as many as applies) theories mentioned in the chapter applies and how.

3. Do you agree that we are facing the death of the USP? If so, how would this impact on advertising?

4. Find one example of polysemy.

Reference no: EM132319919

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