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Assignment: Choose 3 print advertisement (provide them as attachments or links) and 3 video ads.
1. Go through the Advertising Principles evidence excel file and state as many principles as each of the ads apply/relevant to. Explain how.
2. For each ad, describe which of the (as many as applies) theories mentioned in the chapter applies and how.
3. Do you agree that we are facing the death of the USP? If so, how would this impact on advertising?
4. Find one example of polysemy.
Explain the impact media and social networking have on consumers when choosing the most appropriate managed care health insurance plans.
1. What is Under Armour doing to make its brand personally relevant, surprising, and easy to process?
What might the organization culture look like? Why do you think this would help to make an organization innovative? What kind of leader would the organization.
Critique whether the existing thinking includes inconsistencies, ignores important issues or is not useful to practicing marketers and Present your own position regarding the issue i.e. what is your perspective regarding the issue?
What are the essential questions that the research sets out to answer? What is the researcher's hypothesis? Describe the sampling technique and the method of data collection.
Do you believe that Internet companies' use of cookies invades your privacy? Would you favor legislation that prevents the use of this technology?
The primary aim of this assignment is to explore your capacity to analyse the marketing strategies and marketing processes of real organisations and determine.
Write an executive summary for New Product Launch Marketing Plan for iPHone 6
You are the Vice President of Marketing for a company that has taken a product (give the product a name) though the introductory and growth stages of its life cycle.
What does customer anticipation or expectation and customer satisfaction mean? What does this imply in managing customer relationships?
Identify current trends in globalization
The modern Olympic Games come with staggering financial figures. Why are the Olympics so costly to organize and manage? What are the sources of financing for the Olympics
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