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What makes social media social isits give and take, says Jeff Gerst of Bolin Marketing, who manages the Carmex social media properties. Bygive Gerst is referring to the feedbackconsumers send on social media;take is what they receive such asnews and coupons. For Carmex,Facebook isnt just a way to share couponsor the latest product news, but it is also a marketingresearch resource.
1. What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using (a) an online surve of a cross section of Internet households or (b) an online survey of Carmex Facebook likers?2. (a) On a Facebook brand page, what are engagement and likes really measuring? (b) For Carmex, which is more important and why?3. (a) What evokes consumers engagement on a brand page on Facebook? (b) What attracts consumers to likea brand page on Facebook?4. (a) What are the advantages of using a fixed alternative poll question on Facebook? (b) When do you think it would be better to use an open ended question?5. (a) If you had a limited budget and two weeks to decide which two flavors to put into quantitative testing, would you choose a poll only or a contest only strategy? Why?(b) If you had a sizable budget and two months to make the same decision, which scenario would you choose? Why?
1 the best approach to stress is toa manage or limit it.b just deal with it.c dont increase it.d eliminate it.2
Write a PowerPoint presentation on Brand Concept Presentation. The presentation include the following- What kind of market research we would do - why we choice to do this focus group study.
The Importance of Social Media and Web Analytics" Please respond to the following: From the e-Activity and weekly reading, suggest two (2) ways that you can use social media in order to increase sales and promote your business
describe the primary roles of packaging, what are the objectives of packaging for most marketers
write a six to eight 6-8 page paper in which you1. describe bransonrsquos leadership style in terms of the leadership
what are some brands you believe have high brand equity? what are some of the elements of these recognizable brands? do
how have the events of september 11 2001 affected you personally and how have they changed the country? what has been
What is the result of the effects on interstate commerce test - The federal government can regulate a business activity that takes place within a single state if the activity has an effect on interstate commerce even though the regulated activity d..
read the case found and prepare a four to five 4-5 page response to the following questions1.agree or disagree with
Marketing and Brand Management final project module
Prepare a report about 400 words in which you compare and contrast the two companies' offering (Amazon Web Services, Google Apps for Business).
Provide brief definitions (be sure to cite your source appropriately- no plagiarism) and explain how the concept applies
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