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Answer the following Question :
Question 1: McDonald's is a good example of a brand that is constantly evolving based on the changing demands of their customer. The evolution of their coffee offerings based on competition from Starbuck's is another example of how they respond to these changes with brand extensions.
What are some other examples of effective new product introduction promotions? What are the most effective methods for communicating information about new products to employees and customers?
Question 2:Revitalize Brand Equity Identify a fading brand. What suggestions can you offer to revitalize its brand equity? Try to apply the different approaches suggested in this chapter. Which strategies would seem to work best? When should a brand reinvent itself? What are some strategies for creating excitement about products in the mature stage of the product life cycle? Is there a danger of a brand losing its identity in the mature stage of the product life cycle?
Question 3: Starbucks is a relatively new brand, allegedly created without any advertising. Do some research (on Google, for example) to try to find out how the brand was built. What are the lessons for other new brands?
Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..
Operational plan pertaining to a hospitality enterprise is given in detail in the solution. The operational plan is an important plan or preparation which gives guidelines regarding the role and responsibilities of each and every operation at all lev..
Recognise the importance of a strategic approach to the development and deployment of organisational information systems. Demonstrate an understanding of the importance of databases and their integration to the organisation's overall information mana..
An analysis of the holding costs, including the appropriate annual holding cost rate.
Briefly explain Evolution and contributor of Operations management.
A number of drivers of change have transformed the roles, functions and responsibilities of an operations manager over recent years. These drivers have not only been based on technological innovations but also on the need for organisations to develop..
Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.
Evaluate problems in operations and identify approaches to overcoming them. Critically evaluate operating plans and identify areas for improvement. Justify, implement and evaluate changes to operations in line with modern approaches.
Develop a report for Figi Fabricating that will address the question of whether the company should continue to purchase the part from the supplier or begin to produce the part itself.
Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.
Ccompare the effectiveness of different leadership styles in different organizations
Be able to understand the concept of risk, roles and responsibilities for risk management and risk management tools and models.
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