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Discussion: Communication Strategies
What are some of your favorite TV and Internet ads? Why? How effective are the message and creative strategies? How are they creating consumer preference and loyalty and building brand equity? What is different between TV and online advertising and why? Does the product or service itself impact which is best to use. Explain with an example.
Explain Quantitative Measures to monitor marketing effectiveness and describe marketing mix and Does it meet the needs of the target customers
Explain Some are of the view that faster and more attractive website is not always better and having seats occupied by contented customers is NOT the goal
Explain the four functions of management and the purpose of internal and external assessments. How would you convince upper management about the importance of internal and external assessments?
Define an ecologically sustainable organization
Given the advantages and disadvantages of Zara's fast fashion (p. 514-516), would you still use this type of distribution strategy if you were a channel manager? Why or why not?
1.justify a hospitalrsquos adoption of ethical protocols which cater to both affluent and indigent populations. from a
Every firm must design a strategy for achieving its goals. Select a firm to research, then describe two of their marketing strategies
Prompt: What is the role of branding in today's marketing communications? Some question to consider as you address the prompt: How does a brand add value to an organization's communications process? What makes a branding initiative/program successful
health services continue to affect the gross domestic product and this dramatic transformation has great demands on
Explain Consumers on the Internet and Research has shown that many consumers use the Internet to investigate purchases before actually buying
Describe the Internal labor maker of the company in terms of job stability (staying in same Job), promotion paths and rates, transfer paths and rates, demotion paths and rates and turnover (exit) retes
nutrition without harming the environment1. is this a viable sustainable entrepreneurship concept? why or why not? be
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