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(1) Define what is meant by "brand equity" and discuss what a company can do to maintain brand equity. (2) Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage. (3) How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today? (4) What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed? (5) Define direct marketing and give some real world examples.
established in 1933 nissan motor co. ltd. was a pioneer in the manufacturing of automobiles. nearly 75 years later
Recognize the minimum of two future trends which will be influenced by these ethical issues. Give the analysis of how current ethical trends may influence future of business communications.
mountain man brewing company bringing the brand to light case to complete a formal written case analysis.analysis will
Home Grocery Delivery Service
why it is so hard for people to change their assumptions? what are some specific reasons leaders need to be aware of
imagine that you are an owner of a small business.nbsp you are developing your firms marketing communications plan.nbsp
Explain Advantages and Disadvantages for Applying for Jobs Online and What do you think are the three biggest advantages and the three biggest disadvantages of applying for jobs online
placedistribution is a crucial aspect of the marketing mix. discuss this marketing mix variables and how attention to
Explain Creating e business and they were unable to make payroll and knew some major changes had to be made
Explain Element of the promotional mix and How could this element be increased to enable a more effective promotional mix
Explain Chartering and Facilitating Special Work Group for E-commerce and what are you going to tell this executive about the desired make-up of the group and your process for chartering and facilitating it
how will you deliver your product? marketing channels and decisions relating to how you deliver your product are just
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