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Written assignment - marketing strategies
Select three fast food chains such as, McDonalds, Wendy's, and Burger King. Go online, visit the company websites, and compare the marketing strategies of the three restaurants that you select. In 1-2 pages, discuss the following:
1. Who is their target market (think about demographic, cultural, and social factors)?
2. What are some of the differences (if any) in the companies' target market?
3. In your opinion, what are some of the strategies implemented by each company to help them to successfully reach their target audience?
Based on your knowledge of your anticipated resources you will have to do the work of the activities, estimate the durations of the activities. You may use Microsoft Project now, or defer use of Microsoft Project to the Phase 4 IP.
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