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For this assignment you will have to prepare a paper that critically discusses how organisations apply the strategic use of IS/IT to achieve competitive advantage. Some aspects and issues you may discuss in your paper could include (but are not limited to):
• Cite at least two successful and two unsuccessful examples of the use of IS/IT for gaining or enhancing competitive advantages.
• Highlight some success factors.
• What are some lessons learned?
• What are some internal (e.g. organisational, individual, and management factors) and external factors (e.g. market, industry, social, economic, technological and political/policy factors) influencing the success or failure of organisations' attempts at gaining and enhancing competitive advantages? Are internal factors more important than external factors? Or the other way around?
• Can IS/IT give organisations competitive advantages? Can gained competitive advantages be sustained? How/Why?
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