Reference no: EM131918539
Question: "Advertising: Dollars and Decisions"
After reading the article, complete the following:
1. Explain how the title-"Advertising: Dollars and Decisions"-summarizes the contents of the article.
2. A television guide lists programs and times, but in fact, a substantial part of each time slot is devoted to commercials.
a. What are some intended consequences of commercials?
b. How are commercials beneficial to consumers?
c. Do viewers sometimes actually enjoy commercials? Cite evidence from the article to support your answer.
3. Beginning with Super Bowl 2007 and ending with Super Bowl 2016, how much has the revenue from Super Bowl television advertising increased?
4. Beginning with Super Bowl 2007 and ending with Super Bowl 2016, about how much has the average price of a 30-second Super Bowl ad increased? Show your calculations and circle the correct answer. Why are advertisers willing to spend so much money on Super Bowl commercials?
Doubled Tripled Quadrupled More than Quadrupled
5. It is a consumer's responsibility to think about and analyze ads. Give three reasons why this is important.
Information related to above question is enclosed below:
Attachment:- advertising-dollars-and-decisions_SE2.rar
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