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Quelch, John A and Donovan, Lisa D. "Flare Fragrances Company, Inc: Analyzing Growth Opportunities". Retrieved from Harvard Business Publishing.
Assess the strengths and weaknesses of Flair's position in the women's fragrance market.
What are the pros and cons of Flare's possible growth strategies?
Should Flare begin drugstore distribution? If so, explain why and how?
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the director of market research at a large department store chain wanted to prepare a survey throughout a metropolitan
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