What are key terms used in negotiating genius by malhotra

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1. What are the key terms used in Negotiating Genius by Malhotra and Bazerman and what do they mean?

2. What are the key terms used in You Can Negotiate Anything by Herb Cohen and what do they mean?

3. The principle ways to collect new or primary data for a marketing study are by watching people and asking them questions. Give two examples of each method.

Reference no: EM131675229

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