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What are jetblue and their customers exchanging

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Reference no: EM13847108

Read the JetBlue case. Based on the information found in the story, very briefly answer the following questions-

1. What are examples of needs, wants, and demands that JetBlue customers demonstrate? Differentiate these concepts.

2. What are JetBlue and their customers exchanging in the purchase transaction?

Reference no: EM13847108

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