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PART 1
1. What are general typographic design concerns?
2. What are five things from the chapter to keep in mind if you want to increase the chance of a campaign resonating with an audience?
3. Give an example of an advertising campaign you believe follows the 5 things well. Explain why
PART 2
1. What is a brand story and a brand promise? Why is it important in advertising?
2. Give an example of a brand story and promise that stands out to you
3. Why is a "theme" important in advertising?
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Promotion strategies of the one's own developed website
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