What are four options which cowgirl chocolate consider

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Q. Questions

1. The suggested retail price and wholesale prices of Cowgirl Chocolates products are displayed in Exhibit 2 along with the product and packaging costs. Based on this information, discuss the relative merits of using a cost-based, demand-based, and competition-based pricing method.

2. Illustrate what are four (4) options which Cowgirl Chocolates may consider as far as pricing? Illustrate what would you recommend?

 

 

Reference no: EM1382772

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