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What are dangers of basing a marketing campaign on safety

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Reference no: EM13894575

1. Suppose you work in the marketing department for an airline. Can you use these data in your marketing efforts? If so, how? What are the dangers of basing a marketing campaign on safety?

2. Suppose you are a maintenance manager for a major airline. How can you use these data? Would it be wise to develop your own, similar database? Why or why not?

Reference no: EM13894575

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