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Cross-border mergers are a useful means of overseas expansion for multinational enterprises (MNEs). What are cross-border mergers? What are the circumstances under which MNEs internationalise using cross-border mergers? Using a case study approach, research one successful and one unsuccessful cross-border merger. Identify and discuss the reasons why one succeeded and the other one failed. Based on your findings, make recommendations on how organisations can successfully manage cross-border mergers.
1500 words5 references.
Using a case study approach, research one successful and one unsuccessful cross-border merger. Identify and discuss the reasons why one succeeded and the other one failed. Based on your findings, make recommendations on how organisations can successfully manage cross-border mergers.
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