Reference no: EM131277285
Global Motors
Cory Rogers, Vice President of CMG Research, now feels he has a good grasp of the research objectives needed to conduct the research study for Nick Thomas of Global Motors. Furthermore, he has taken some time to write operational definitions of the constructs, so he has done most of the preliminary work on the questionnaire. The next step is questionnaire design. Cory and Nick have decided that the most reasonable approach to the survey is to use an online panel.
This alternative, while somewhat expensive, will guarantee that the final sample is representative of the market. That is, companies that operate such panels assure buyers of their services that the sample will represent any general target market that a buyer may desire to have represented. In the case of Global Motors, the market of interest is "all automobile owners," meaning that practically all adults qualify.
Consequently, it is time to design a questionnaire suitable for administration to an online panel of adult consumers. The survey objectives relevant to questionnaire design for this phase of the research project include:
1. What are (prospective) automobile buyers' attitudes toward
a. Gasoline use contribution to global warming
b. Global warming
2. Do attitudes related to global warming vary by market segment? Market segments are defined by
a. Demographics
i. Age
ii. Income
iii. Education
iv. Gender
v. Family size
vi. Home town size
vii. Dwelling type
3. What are consumer preferences and intentions for various types of fuel-efficient automobiles?
a. One-seat, all-electric
b. Four-seat, all-electric
c. Four-seat gasoline hybrid
d. Five-seat diesel hybrid
e. Five-seat standard size gasoline
4. What are media habits of those who prefer the new automobile types?
a. Reading newspapers (local, state, national, etc.)
b. Watching TV (comedy, drama, sports, reality, etc.)
c. Listening to FM radio (easy listening, country, top 40, oldies, etc.)
d. Reading magazines (general interest, business, science, sports, etc.)
5. What are the social media usage profiles of these consumers with respect to how often they engage in
a. Online blogging
b. Content communities
c. Social network sites
d. Online games
e. Virtual worlds
If necessary, go over the needed integrated case facts and information imparted to you in previous chapters, and design an online survey questionnaire for Global Motors. Aim for proper construct measurement, clear question wording, appropriate question flow, and all other principles of good questionnaire design.
|
Thomason health system background
: Review the provided scenario, as well as the "Thomason Health System Background" and "Thomason Health System Bios" documents in this week's Learning Resources.
|
|
Working together to achieve a single purpose
: An organization is a collection of people, led by managers, working together to achieve a single purpose. How could leaders provide a culture, which supports these goals?
|
|
Can meals catering rescind the contract
: Lunch Trucks, Inc., contracts to deliver and serve Meals Catering Service’s products to its clients for $5,000 per event, payable in advance. Meals Catering pays the money, but Lunch Trucks fails to perform. Can Meals Catering rescind the contract?
|
|
Describe approach to total rewards
: Describe their approach to total rewards (what did they include and why). Identify their target labor demographics (who are they trying to attract and retain just veterans or other labor markets).
|
|
What are consumer preferences and intentions
: What are consumer preferences and intentions for various types of fuel-efficient automobiles?- What are media habits of those who prefer the new automobile types?
|
|
Non-binding arbitration and court trial litigation
: Jones sued Windell Hotels, Inc. for negligence to recover damages for his injuries resulting from the fall in the Cabo Mar hotel. Compare and contrast the advantages and disadvantages of mediation, non-binding arbitration and court trial litigation. ..
|
|
Marketing efforts paper
: Introduction: The introduction provides sufficient background on the topic and previews major points. Name of the nonprofit organization is listed.
|
|
Distinguish nonprobability from probability sampling method
: Distinguish a nonprobability from a probability sampling method. Which one is the preferable method and why?- Indicate the pros and cons associated with probability and nonprobability sampling methods.
|
|
Design a one-bit adder using logisim
: Design a 1-bit adder using LogiSim. (Adder has X, Y, and Cin inputs and S, Cout outputs) Test it for all possible 8 rows of the truth table and tabulate the result.
|