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Complete an APA compliant 4-5 page paper that addresses the following issue:
In the energy and sports drink industry, what are the each competitor's competitively important resource capabilities, and how do they expect to use it to create competitive advantage?
Be sure to integrate a Christian worldview element in your paper.
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This assignment talks about resources and capabilities of energy and sports drink industry. The Beverage industry is highly competitive and the segments that come into picture when it comes to competition are Distribution, Shelf management, Licenses, Brand name and Image. New entrants with comparatively lower market shares are most affected with this like how it is mentioned in the case where the shelf space is limited to top brands like Coke and PepsiCo. The larger brands like coke and Pepsi also already have spaces worked out with them for their other products and this makes it easier for the bigger brands to get their newer products in the shelf’s too. This assignment is prepared in MS word and it is about 750 words
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