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What are characteristics of the historical sales data

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Read the case study "Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug" and answer following questions

1. What key issues and their implications are highlighted in this case (both financial and non-financial)?

2. What are the characteristics of the historical sales data?

3. What options/strategies are available to MMFD to resolve these issues?

4. If you decided to use Holt-Winter's Additive Seasonal Method for forecasting, what were your results? What is the best option?

5. If you decided to use Holt-Winter's Multiplicative Seasonal Method for forecasting, what were the results? What is the best option?

Reference no: EM133484105

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