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1. With all the problems facing companies that go global, why are so many companies choosing to expand internationally? What are the advantages of expanding beyond the domestic market?
2. Are the cultures of the world becoming more similar or more different? Discuss.
Discuss the steps necessary for Rob to qualify the leads. Discuss how Rob should respond to or follow-up on the leads.
Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses. Develop the differentiation strategy in relation to the closest competitor.
Recommend a new marketing mix strategy based on any weakness(es) you discovered. Examine the company's current positioning strategy. Determine whether or not to change that strategy.
In recent years reports of Walmart bribing Mexican officials points to an often encountered problem; working against American regulation. Research the Walmart issue using material from the Economist, the Wall Street Journal or other sources (be su..
Explain Decision making software and you have been asked to visit a local company that has an information systems department
Export motives can be classified as reactive or proactive. Give examples of each group of export motives. How would you prioritize these motives?
Evaluate the value of the CBA for each constituency and integrate these estimates into a scenario model and/or decision tree. Analyze the results
Identify the firm and products you have selected to discuss, There are many ways a firm could promote its products. Different firms approach the management of promotion (and integrated marketing communications) in different ways
Complete the Marketing Environment Simulation and Summary in MyMarketingLab
What are some emerging technologies available in the marketplace today? What are some benefits of using social networking? What are some drawbacks?
Motivators: Identify segments more motivated by functional concerns versus those motivated by the need to keep up with the latest styles and trends; discuss implications as related to marketing strategy decision-making
What is your overall impression at first glance after viewing the attached print advertisement. At this level, you will describe/list all objects, people, and environment within the ad.
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